Our Leaders: Alicia Marie

Alicia Marie, PCC
Founder & Managing Director

Alicia Marie is a nationally recognized expert in leadership and organizational development. As the founder of People Biz, Inc., established in 2000, she has dedicated her career to helping individuals, teams, and organizations realize their full potential through total personal and professional growth.

With over three decades of experience as a trainer, and more than 23,000 logged hours of professional coaching since 2000, Alicia has a rare ability to identify the pivotal levers that move small business owners from stability to sustainable growth. Her approach blends strategy, psychology, and human behavior to develop leaders who not only perform but inspire.

Alicia is the creator of two cornerstone programs: Leading Change series, which focuses on the mental and emotional state of leadership, and The Coaching Skills Series, which teaches the language of effective leadership. Alicia also designs customized leadership programs tailored to each organization’s specific goals and culture. Her educational background spans Psycho-Linguistics, Humanities, Business, and Marketing, giving her a multidimensional understanding of what drives both people and performance.

Beyond her professional work, Alicia is a devoted mother of three and grandmother of seven. An athlete at heart and a lifelong yoga enthusiast, she brings balance, energy, and authenticity to everything she does. Having spent most of her life in Texas, she now resides in San Antonio.

Specialties: Management training, Leadership Development, Team Development, Business Coach, Career Development, Executive Coach, Facilitation

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Alicia Marie has successfully coached executives, business owners, and teams in a number of areas, including:

  • Executives
  • Entrepreneurs and Founders
  • Independent Professionals and Free-Lancers
  • Fast-Growing Businesses
  • Traditional Brick-and-Mortar Endeavors
  • Virtual and Location-Independent Businesses

Your life’s work deserves a coach. Alicia Marie can support you with:

  • Articulating vision, goals and strategy
  • Developing actionable plans
  • Your next big move
  • Identifying strengths and developing growth plans
  • Working on your business, not just in it
  • Achieving balance between work, health, home, and social life
  • Managing stressful issues or difficult circumstances with ease
  • Supporting clear choices involving high risk or challenge
  • Simplifying life to reduce stress and increase productivity
  • Improving relationships in your personal life, or with employees, vendors, and clients

I was a little dubious at first, since I am already a seasoned veteran with decades of successful management under my belt. I am supposed to be The Guy that others turn to for direction and guidance. There are gimmicks and programs by the hundreds on the market, but People Biz, Inc. provided me something anyone of any level needs – a sounding board or “selfie,” a reflection of your own thoughts and ideas with just the right mix of correction so that the image in the mirror can be what you want to be, not what you currently see. Alicia is exceptionally adept at listening, almost a forgotten art in today’s tell all, blab all culture. She is able to draw out the process enough (not with the prototypical questions that all sales people were taught to utilize) so that you dig more deeply, leaving the superficial excuses exposed and deposed.

Scott Medford
Chief Sales Officer, Invengo International Pte Ltd

I have worked with Alicia both as a participant in business team work sessions and as an individual seeking a life coach. Both have yielded outcomes and results beyond my expectations. Alicia has an amazing ability to envision business goals, which then helps to define and articulate the needs and requirements essential to achieving them.

Tim Ziaja
Global Marketing and New Product Development, Edia LLC

Alicia is a phenomenal facilitator and coach. Her intuition is so accurate that you may be taken aback at its accuracy and power. Her ability to actively listen and assess situations on calls provides an extremely effective adult learning environment.

Stacy Cheuvront
Vice President HR, WinShuttle Ventures in Seattle

Alicia facilitated a 2 day workshop for our Leadership Team designed to properly articulate our Vision and Values and develop a blueprint for our Culture. Alicia skills go way beyond just facilitation – her approach is direct and challenging: holding the team to account in a non confrontational way but still getting to the heart of the matter. She creates an environment that ensures nothing is left unsaid and uses her coaching skills to ensure everyone can contribute effectively. Alicia understood our culture and our team really well from what was a small number of pre-sessions and interviews. Alicia is an exceptional facilitator and would highly recommend her.

Valerie Steadman
Global HR Director, Wild and Wolf in UK

Alicia did some work with my senior team around vision, culture and SMT dynamics, which was hugely beneficial. Amazing how much she accomplished in a short space of time, and I would highly recommend her.

Paul Taylor
CEO, Wild and Wolf in UK