Michelle Shemilt, People Biz coaching client and founder of Nudy Patooty, pitched her growing business on CBC’s Dragon’s Den, which is Canada’s version of Shark Tank.
Michelle was inspired to create a line of undershirts for women when she realized she wasn’t wearing her favorite clothes, either because they were dry-clean only, which was costly, or because of the damage caused by everyday wear! These are problems common to most women, and yet there was no practical solution available on the market, so Michelle set out to create the perfect line of undershirts for women.
The Nudy Patooty mission is to create a practical and comfortable undershirt solution for women to wear under their clothing to protect against everyday damage, and reduce the frequency of laundering.
Ultimately, Michelle reached a deal with Manjit Minhas after her pitch. We applaud your ingenuity and courage, Michelle!